…Catch Customers.

Zero in on what makes your business stand out from the crowd. When selecting a name for you new or existing online business, consider something catchy or perhaps a name with a double meaning. For instance, if you give financial advice, your could call your service “Riches Roar”, a take off on the old saying “Money Talks” (a good name, but it may be copyrighted by a radio show host).  Or if you are a psychic on line, you could call your service: The Soothing Soothsayer.  You get the idea.  Make it unique, make it stand out!

You should also consider your target market when selecting the name—blue collar, elite, somewhere in between?  Male, female, age group, style of dress, where they live. Picture your ideal customer finding your name online…how do they react?  If they love it, you’ve got a winner, if they are confused go pack to the selection phase.  It’s about weather it appeals to your target audience, not your teenage daughter.  If you are a ranching advisor, then “Prairie Home” Consulting makes sense.  If your service is aimed at corporate executives, better not choose “Prairie Home”.  Once you have the target group and a name, the rest of your marketing plan can evolve from there.  A heartfelt or fun approach (rather than linier thinking) seems to help.  Consider how some corporations got their names.

Kodak got its name from the sound a camera makes when you take a photo. Agilent Technologies (a subsidiary of Hewlett Packard) was derived from the word “agile”, and they just stuck the “ent” on the end. Agile refers to the agile quality of their measurement equipment and technical products used in scientific research.

Think about your new name for a few minutes here and there. This “start and stop” style of thinking enhances creativity, increasing the likelihood that a good name will suddenly pop into your head. Get creative, dwell in your imagination—that entrepreneurial part of you that made you want to start your own business in the first place! 

Tags: agilent, catchy names, hewlett Packard, kodak, online business name

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