Pay per call
Pay-per-call is a business model for selling advice or for advertisement listings in search engines that allows publishers to charge advertisers for each call placed by a customer.   The term “pay per call” is sometimes confused with click-to-call, which along with call tracking, is a technology that enables the pay-per-call engine. Pay per call is not restricted to local advertisers.  Many of the pay per call search engines allow advertisers with a national presence to create advertisements with local telephone numbers. According to the Kelsey Group, the pay per call market is expected to reach US$3.7 billion by 2010.[5]

Tags: click to call, pay per call

This entry was posted on Tuesday, December 23rd, 2008 at 2:00 am and is filed under Pay per Call. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.